How the IAB Intends to ‘Help Legacy Brands Evolve’ in a Shifting Digital Video Landscape

When video publishers, media buyers, brands and ad tech meet in Palm Desert, Calif., today for the annual Interactive Advertising Bureau Leadership Meeting, the incoming chairman of the group has one goal: “to help legacy brands evolve.” “What needs to happen today is that these pieces of the media jigsaw puzzle need to come back…
Source: Ad week

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