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Twitter’s Chief Information Security Officer Is Leaving the Company

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By vuemedia
In Publishers & Platforms
Posted March 21, 2018

Twitter’s Chief Information Security Officer Is Leaving the Company

Twitter’s chief information security officer is leaving the company, a Twitter spokesperson has confirmed to Adweek. Michael Coates, who has been Twitter’s CISO since early 2015, is [...]

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By vuemedia
In Leadership & Talent
Posted March 21, 2018

Ford’s Chief Brand Officer Is Leaving the Company

Ford vp and chief brand officer Musa Tariq is departing the company after a little over a year in his role. CMO Joy Falotico will take the reins of the company’s brand work. “Musa is [...]

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By vuemedia
In Publishers & Platforms
Posted March 21, 2018

Facebook’s Zuckerberg Responds to Cambridge Analytica’s ‘Breach of Trust’

After five days of silence from Facebook’s top management over issues arising from misappropriation of Facebook user data by outside sources, CEO Mark Zuckerberg said the company plans to [...]

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By vuemedia
In Accounts
Posted March 21, 2018

Pharma Giant Amgen Sends Its Estimated $350 Million U.S. Media Business to Hearts & Science

Biotech company Amgen has selected Omnicom Media Group agency Hearts & Science as its media agency of record, following a review launched in October and handled by Ark Advisors, Omnicom Media [...]

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By vuemedia
In Digital Transformation, Voice
Posted March 21, 2018

How a Product Evangelist Can Take Your Brand to the Next Level

The Apple Worldwide Developers Conference (WWDC) is coming up in a few months–June 4, to be exact–and Facebook’s annual F8 is shortly after that. Have you ever wondered how they [...]

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By vuemedia
In Uncategorized
Posted March 20, 2018

How one retailer is shifting to an AI-first mentality

We sat down with 1-800-Flowers.com CMO Amit Shah, who shared how the company is investing in voice assistants and voice shopping, and focusing on learning quotients to create seamless experiences [...]

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By vuemedia
In Uncategorized
Posted March 14, 2018

How mobile became a power tool in idle moments

The latest smartphone usage shows that mobile is far from a time waster. In fact, it turns previously wasted time into something productive, writes Google Head of Ads Research Sara Kleinberg. [...]

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By vuemedia
In Uncategorized
Posted March 14, 2018

Measurement matters: Laying a foundation for better measurement, today and tomorrow

Effective measurement is one of the most complex challenges advertisers face. Why? Because better measurement drives growth. We have found that to be effective, measurement solutions must consist [...]

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By vuemedia
In Uncategorized
Posted March 13, 2018

How integrated data and technology helped 3 companies transform their marketing

Data is gold, but gathering enough is no longer an issue. As chief digital officer at Sprint points out, the challenge now is data interpretation. Here’s how 3 companies are using integrated data [...]

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By vuemedia
In Uncategorized
Posted March 13, 2018

4 questions for YouTube’s head of culture and trends

YouTube is an increasingly important and rich reflection of our culture. Kevin Allocca, head of culture and trends at YouTube, explains what brands can learn from keeping up with cultural trends [...]

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