Digital Marketing Training

Onsite Training & Classroom Sessions

The rapid adoption of mobile, social, and other digital technologies has transformed how marketing is done today, it’s constantly changing and you need to stay on top of trends. Marketers are facing a proliferation of digital channels, the rise of the connected consumer, and an onslaught of new digital formats and tools. Which means as a business owner you have way more tools available to you, but they can cause mass confusion. Through the combination of case studies, real-world business examples, current news items, discussions, and assignments, students of our digital marketing course will  learn all of the elements required for a successful digital marketing strategy and how that strategy fits into an overall marketing channel plan.

$10,000 Per Single Student | $8800 For 2 Or More Students.

Key outcomes you will achieve

  • Understand marketing fundamentals including market-oriented strategic planning, market research, buyer behaviour, target market selection, competitive positioning, product and service planning, pricing, media buying, and integrated marketing communications.
  • Leverage market research design, qualitative and quantitative data, quantitative methods, and data-driven analysis using market leading tools and data.
  • Apply marketing communication principles and strategies in focused subject areas such as leadership, management, news media, digital, or social media.
  • Learn how to apply marketing strategies, measure success & multiple sales.
  • Uncover how to use current marketing mix with digital for maximum impact.

What To Expect

Students learn about current digital advertising channels and formats including video, digital display, content marketing, email, search engine optimization, paid search, mobile, ad tech, and social media.

Delivery & Evaluation

This course is administered in 12 modules taught 1 month at a time. They require you attend 10 hours of instruction per month. Each month you will also be taught by industry leading guest instructors.

Implementation

The importance of establishing digital marketing goals and analytics is covered as well as how to measure return on investment for digital activities. You will learn which tools and programs are right for your business.

Timeline

Students leave the course with the knowledge needed to develop strategic digital marketing plans and campaigns. You will leave with the ability to expand your business & implement strategy like never before.

Contact Us

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