NBC’s 2018 Winter Olympics Opening Ceremony Coverage Is Down From 2014

Hosted by NBC Sports’s Mike Tirico and former NBC News anchor Katie Couric, alongside NBC Sports’ Asia analyst Joshua Cooper Ramo, NBC’s edited, prime-time presentation of the 2018 Pyeyongchang Olympics Opening Ceremony saw a drop in viewership compared to the 2014 Sochi Olympics opener. NBC’s 2018 opening ceremony broadcast posted a Total Audience Delivery of…
Source: Ad week

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