Was the Recent Dove Controversy a Product of Overly Short Ads and Even Shorter Attention Spans?

As agencies prepare for the era of the six-second ad and Facebook convinces partners like P&G that two seconds might just be enough to get the point across, brands trying to navigate the media minefield are finding it more challenging than ever. Just this week, Dove had to pull a three-second spot deemed “racially insensitive”…
Source: Ad week

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text.