Publicis Creates a New Data Division Called Spine, and Shifts DigitasLBi to Its Media Hub

Publicis Groupe launched a new unit today called Publicis Spine that will handle data assets, tech and talent across its global media network. The holding group has also extended the massive restructuring effort that started in early 2016 by effectively reclassifying DigitasLBi as a media organization. According to the release, Spine will feature new assets…
Source: Ad week

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