The Martin Agency’s Latest Fun Preroll Stunt: An Ad That Skips Itself

The Martin Agency is famous in recent years for its innovative preroll ads for Geico, beginning with “Unskippable” (which won the Film Grand Prix at Cannes) and continuing up through the current “Crushed” campaign. Now, the agency’s London office is getting into fun preroll pranks for a different client–Barclays. The shop hired 1stAveMachine director Bob…
Source: Ad week

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